Graham Pierce Joins TIME Winery Team As Director Of Winemaking

Graham Pierce Joins TIME Winery Team As Director Of Winemaking

TIME Winery announces the soft opening of its winery in downtown Penticton at 361 Martin St. A grand opening of TIME Winery will take place in late 2018 following harvest.

During the soft opening period, chef AK Campbell, executive winery chef, will lead the culinary program to offer a selection of daily appetizers, features, and drink options.

TIME Winery is owned by ENCORE Vineyards, and is the sister winery to Evolve Cellars and the McWatters Collection label. To coincide with the opening of  TIME Winery the ENCORE Vineyard team announces the appointment of Graham Pierce as director of winemaking.

Hockey Fans Score Big on Flavour

TIME Winery announced as Official Wine Partner to the Calgary Flames


[Penticton, BC] TIME Winery is pleased to announce its partnership with the Calgary Sports and Entertainment Corporation and South by Southwest Wine Imports of Calgary. This partnership is exciting for all organizations as it combines an offering of exclusive Okanagan wine to Flames fans while supporting the Flames Foundation. Penticton's TIME Winery will be the official wine supplier of the Calgary Flames and the Flames wine will also be sold at local retailers in Calgary.
TIME Winery's co-branded It's Go TIME Calgary Flames Pinot Gris and It's Go TIME Calgary Flames Cabernet Merlot ($19.99 SRP each) will be the wines of choice at licenced venues across the Scotiabank Saddledome, the home of the Calgary Flames.
Christa-Lee McWatters Bond, director of sales and marketing for TIME Winery, said this is a perfect partnership for hockey fans on both sides of the provincial border.

Penticton is the summer home of the Flames and their fans, with some team members having summer homes here. They come to relax, enjoy outdoor activities, take in our dining scene and of course, explore Okanagan wine country.

— Christa-Lee McWatters Bond • Director Sales & Marketing TIME Winery

Gord Norrie, VP Sports Property Sales and Marketing for the Calgary Sports and Entertainment Corporation said, the Calgary Flames have chosen to partner with TIME Winery considering the history of the McWatters family as pioneers in the British Columbia wine industry and pedigree of their wine making ability and brand building prowess. 
TIME Winery, along with ENCORE Vineyards Ltd's sister labels, Evolve Cellars and McWatters Collection, were introduced to Alberta this spring via South by Southwest Wine Imports, an industry and community leader with sponsorship involvement with many other charities in its community.
Special retail promotions for the co-branded wines will be launched in Calgary, with proceeds supporting the Calgary Flames Foundation.

About TIME Winery:
While the literal definition of TIME may be elusive, it is an observed phenomenon which allows us to honour key moments in our shared journey through life. With 50 vintages of experience in the South Okanagan, the team knows that our unique terroir can offer the right wine to celebrate any occasion. TIME Winery is committed to creating wines that express the unique flavours of Okanagan wine country. 
Built within a revitalized historic theatre in downtown Penticton, the heart of South Okanagan wine country, the new TIME Winery opens in 2017.
Sip the latest vintages, which offer expressive and elegant flavours of Okanagan terroir while you explore the inner workings of a fully-functional winery. Complete the experience at the tasting bar and lounge, or with your guests on the intimate outdoor patio. TIME Winery's full kitchen and event space provide a unique venue for your next public or private event.



PENTICTON, BC, Aug. 29, 2017 /CNW/ - Hailed as the Okanagan Valley's great wine pioneer, Harry McWatters marked his 50th vintage on August 28, 2017 with the very first crush at the new TIME Winery facility in downtown Penticton. McWatters is credited with laying down the foundation that would build British Columbia's wine industry into the award-winning, internationally-recognized, $3 billion industry it is today.

After making his own wine in the 1960s, McWatters worked as a sales manager at Casabello Wines in 1968, and then settled with his family in the Okanagan in 1979, and built British Columbia's first estate winery, Sumac Ridge Estate Winery, in 1980. It was here that McWatters marked a number of industry "firsts":

  •     the release of the province's first traditional method sparkling wine
  •     the first varietal Chardonnay
  •     the largest planting of Bordeaux vinifera on the Black Sage Road
  •     releasing Canada's first 'Meritage' (a red or white wine blended from Bordeaux varietals), making it a truly international term.
“This is truly a milestone, and it’s not just one for me, but for the industry. People didn’t believe that we’d one day have an industry like we do now, but we survived. Fortunately, there were a number of us that banded together, that were stubborn enough to say that we’re not giving up. We created the BCWI and VQA Canada in 1990, which brought about meaningful standards for our industry. My challenge to the industry of today is that we must continue to raise the bar so that we can make sure our customers have great confidence in what’s in the bottle.

— Harry McWatters

McWatters is the founding chair of several landmark organizations that continue to shape and support the Canadian wine industry, including the British Columbia Wine Institute (BCWI), VQA Canada, the BC Wine Information Society, the Okanagan Wine Festivals Society, and the British Columbia Hospitality Foundation. Now the CEO and president of ENCORE Vineyards Ltd., the home to TIME Winery, Evolve Cellars and McWatters Collection, McWatters and his team are in the midst of opening the new TIME Winery in a revitalized historic theatre in downtown Penticton.

Lauded many times over, McWatters has numerous accolades:

  •     Honorary Doctor of Laws Degree from Okanagan University College (2001);
  •     Order of British Columbia (2003);
  •     Both the Golden (2002) and Diamond (2013) Jubilee Medals of Her Majesty Queen Elizabeth II;
  •     Inducted into the BC Restaurant Hall of Fame in 2005;
  •     2017, the Spirited Industry Professional award at the Vancouver International Wine Festival;
  •     July 2017: the 2017 BCWI Award of Distinction, in recognition of his outstanding leadership, commitment and passion for the advancement of the British Columbia wine industry.